Qualitative Methods in Product Development

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How do we know what our customers need and how they understand the product we created for them? To figure this out, it is more and more common to use UX studies based on ethnographic methods. The goal is to realize the assumptions you started with and to integrate them into your product development cycles.

Where? MLP Haus Jean-Monnet-Str. 4, 10557 Berlin (Hauptbahnhof)

When? the 7th of June 2019, 7 p.m.


Meetup’s Recap



Find the notes from the presentation by Zixio in a scribble created by Mario below!